Birmingham Families in need receives assistance from PepsiCo and Feed the Children

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The ones in need received £32,000 of food and essentials

Eight hundred Birmingham families in need received enough food to supplement meals for a week plus daily essentials. The successful initiative happened owing to a partnership between PepsiCo and Feed the Children on Friday, November 3.

This is the second year PepsiCo and Feed the Children have partnered to help feed families in the city of Birmingham, where more than 30 percent of the population lives below the poverty line. This distribution event is part of a larger initiative between the two organizations to help feed communities in cities throughout the United States.

The receiving families were identified and preselected by the Birmingham Housing Authority.

Each qualifying recipient was given:

  • One 25-pound box of nonperishable food items
  • One 15-pound box of personal-care items
  • One box of AVON products
  • Books from Disney Publishing Worldwide
  • One 20-count Frito-Lay snacks
  • PepsiCo beverages
  • Life Original Cereal
  • Standard Quaker Oats
  • Chewy Granola Bars
  • Canned goods from Piggly Wiggly

“We’re excited to partner with Feed the Children, the City of Birmingham and Piggly Wiggly in helping our friends and neighbors in the Birmingham community,” said Marla Daudelin, region vice president,  central gulf sales, PepsiCo’s Frito-Lay division. “Frito-Lay and PepsiCo are committed to giving back to our communities where we live and work, and providing enough food to supplement meals for a week is a small way we can help make a difference.”

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